Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
High-income urban singles.
Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center.
Higher-income urban family.
Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Makin' It Singles
Upper-scale urban singles.
Pre-middle-age to middle-age singles with upper-scale incomes. May or may not own their own home. Most have college educations and are employed in mid-management professions.
Urban singles with moderate income.
Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.